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The Rise of Reaktion: A Game-Changer in Electronic Music Marketing

Electronic music artists face significant challenges in getting their tracks in front of the right DJs and tastemakers. Reaktion, an innovative DJ promo company, has emerged as a game-changer in the electronic music industry by providing a high-quality, transparent, and efficient music promotion service.

Since its establishment in 2013, Reaktion has quickly become the go-to service for electronic music artists looking to promote their latest releases. The company’s flagship service is the DJ Promo Campaign, which has a potential reach of tens of thousands of hand-picked DJs in electronic music, including DJ Mag Top 100 DJs, international DJs/AAA, international radio playlist programmers, festival and touring club DJs, FM radio DJs in every continent, key DI.FM/Mixcloud/iTunes shows, 1001Tracklist shows, Annual ADE Focus, popular social media live stream DJs, record label A&Rs, influential podcasts, Ibiza residents, tastemaker DJs, internet radios, buzz charts, regularly touring DJs, and more.

By maintaining a constantly refreshed network of these vital industry players, Reaktion has built up relationships and goodwill with industry decision-makers, making it easier for users to create real-world buzz instead of staring at a blank Excel sheet wondering where to send their music. The DJ Promo Campaigns are designed to maximize exposure and get tracks into the right hands, with several packages to suit different budgets and needs, including Single Release and Pro DJ Promos, and the Ultimate Reaktion Package, which includes everything from their Single Release DJ Promo, plus a pre-release campaign on their very effective Inflyte setup with direct connections to DJs.

Below is a sample list of some of the tastemaker DJs from a variety of sub-genres that Reaktion can connect your releases to on their platform just as a taster!:

  • Above & Beyond
  • Adriatique
  • Alan Fitzpatrick
  • Albert Neve
  • Amine Edge & DANCE
  • Atmozfears
  • Audiofly
  • Audiojack
  • Baggi Begovic
  • Bart Skils
  • Basement Jaxx
  • Behrouz
  • Benny Benassi
  • Bjorn Akesson
  • Blonde
  • Blunts & Blondes
  • Buku
  • Catz ‘n Dogz
  • Cedric Gervais
  • Chris Lake
  • Claptone
  • Cosmic Gate
  • Craze
  • Cristian Varela
  • Cuebrick
  • D.O.D
  • Dada Life
  • Damian Lazarus
  • David Squillace
  • Dennis Ferrer
  • Dirtyphonics
  • DJ Bl3nd
  • DJ Dove
  • Doctor P
  • Don Diablo
  • Doorly
  • Dubfire
  • Eddie Halliwell
  • Eelke Kleijn
  • Ephixa
  • Estiva
  • Fedde le Grand
  • Federico Scavo
  • Feenixpawl
  • Felix Cartal
  • Ferreck Dawn
  • Ferry Corsten
  • Funk D’Void
  • Futuristic Polar Bears
  • Gareth Emery
  • Giuseppe Ottaviani
  • Graeme Park
  • Gregor Salto
  • Hannah Wants
  • Hard Rock Sofa
  • Hugel
  • Jan Leyk
  • Jewelz & Sparks
  • Joachim Garraud
  • Jochem Hamerling
  • Jordy Dazz
  • Judge Jules
  • Juicy M
  • Kölsch
  • Kryder
  • Kyau & Albert
  • Laurent Garnier
  • Lumberjack
  • Maarten de Jong
  • Marco Faraone
  • Marco V
  • Mariana BO
  • Mark Knight
  • Max Freegrant
  • Max Vangeli
  • Mightyfools
  • Miguel Bastida
  • MING
  • MIRA
  • Morgan Page
  • Morten
  • Nic Fanciulli
  • Nicky Romero
  • Paco Osuna
  • Pan-Pot
  • Paul Sawyer
  • Piero Perupa
  • Promise Land
  • Purple Disco Machine
  • R3HAB
  • Ramon Tapia
  • Robbie Rivera
  • Roger Shah
  • Ruben De Ronde
  • Rudeejay
  • Sam Feldt
  • Sam Paganini
  • Sam Sciarra
  • Sean Tyas
  • Shiba San
  • Showtek
  • Skytech
  • Solardo
  • Spartaque
  • StadiumX
  • Stonebridge
  • Surgeon
  • The Aston Shuffle
  • The Cube Guys
  • The Deepshakerz
  • Thomas Gold
  • Tiesto
  • Tigerlily
  • Tini Gessler
  • Tocadisco
  • Todd Terry
  • W&W
  • Wade
  • Yotto
  • Yves V

Quality control is a top priority for Reaktion, and every track is reviewed and critiqued by their team of music industry professionals before being sent out to DJs and tastemakers. The company uses Promoly for its main services, which provides detailed analytics and reporting on every promo campaign. For larger campaigns, they use Inflyte, a more advanced tool for pre-release promotions, providing users with access to a 24/7 available tracking link where they can check feedback and engagement as it happens.

The team behind Reaktion consists of music industry veterans with decades of experience in DJ promo, music production PR, and record label management. They are passionate about electronic music and dedicated to helping artists achieve success in the industry. In addition to their DJ Promo Campaigns, Reaktion also offers a Spotify Promotion Campaign service, which includes getting tracks placed on popular Spotify playlists in the artist’s genre, increasing streams and followers, and providing detailed analytics and reporting.

The Association for Electronic Music (AFEM) has seen its membership grow to over 220 company members from 25 different countries. Reaktion is a notable member of AFEM, further establishing its brand as a leader in the industry.

In conclusion, Reaktion is an ideal partner for electronic music artists looking for quality music promotion services. The company’s commitment to transparency, quality, and efficiency has made it a trusted partner for electronic music artists worldwide, helping them get the exposure they need to succeed in the industry.

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